How Mobile App Can Solve Serious Retail Problems?
According to a report by Yahoo-owned mobile analytics firm Flurry, mobile app usage grew 58% in 2015. Consequently, online shopping has seen a dramatic increase in the last year. But the concern is about physical stores, where they are lacking technology-powered facility and skilled manpower to serve customers better and hold their interest on. Mobile app is an innovatory technological solution that has helped thousands of online businesses enrich customer experience and double sales. Let’s see what the serious problems that retailers are facing and how mobile app can be a powerful remedy for that:
Can’t find the same product of different size or color
If it is in cloth store, it is obvious that customers want to look up the same product of different size or color. In this case, mobile app can work superbly. With a mobile app, one can barcode the product with his camera and this could display the availability of the product in all stores instantly. This can make both customer and retailer happy.
When customers have query but all the staffs are busy
Though the retail is not a season-centric business, it sees a peak level shopping activity during festive seasons. During this time, it is too difficult to manage customer flow. To tackle it, increasing the resource would be a costly affair, as the flow can’t be constant throughout the year. With a mobile chat, the customer can post a query and any staff member from any of the shops can help him to find answer instantly or give the staff of the same store a chance to reply back as soon as he is free. Doing this will definitely delight the customers.
Showrooming (examining products in physical stores and purchasing online)
Showrooming has been common in all sorts of retail businesses, but it is more in electronic stores, where people step in to have a look of products and later buy it online, as there cost is low compared to brick and mortar store. The frequent examination by customers can cause damage to sample products in the stores. It also wastes the time that sales persons could spend for genuine customers.
The problem can be solved for a certain extent by creating solution-specific mobile app. The app must include product information and reviewing facility. Prompt people to download it in stores and if possible incentivise them for downloading with reward points, and coupons, etc., which they could use during the purchase. By doing so they could be able to get the products for nearly online price, which can pave a path for future purchases. This may not be great for you in the short run, but definitely in the long run.
Though the online retailers have upper hand in the retail world today, physical store owners still have opportunities to come back to the race by leveraging mobile technologies. But the most important is collaborating with reliable and well-versed mobile app development company, which has a sensible understanding of the current retail market.