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Trends in Mobile Marketing to lookout for in 2018

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The introduction of mobile into the marketing space has been one of the boldest steps in the field of technology, and from where we are stand, mobile technology seems to have penetrated the marketing space deep enough to become an integral part of it. Especially in case of small businesses, most of them rely majorly on mobile apps, and a little on the websites. This is why we have also seen a sharp rise in the demand for mobile app development companies. Mobile App Marketing, though a relatively new way of marketing a commodity, has become one of the most preferred ways of promoting a business digitally.

According to stats, more than 65% people prefer mobile platform over the other 35% that prefer website for making purchases. The gap between mobile users and website users will continue to broaden as a few years earlier, the numbers were quite far from being in favour of mobile app users.

Talking about 2017, the year has been good for digital technology, and has seen collaborations among technologies such as mobile app development, artificial intelligence, IoT and more. Among the hottest ones, mobile marketing has been one of the most highlighted topics in 2017, and we will certainly be seeing more trends in the same, in year 2018 as well, some of which are:

Accelerated Mobile Pages:

Accelerated Mobile Pages (AMP) by Google are composed of three dedicated components: AMP HTML, AMP JavaScript and Content Delivery Network, which is optional, but could augment the performance of the AMPs greatly.

What makes AMPs stand out is their speed, loading time and the dedicated framework in which they load. A mobile website with AMP compatibility can significantly gain more leads due to faster loading times, and thus, also reduce the bounce-rate, which is one of the biggest challenges for small businesses.

Chatbots

Another innovative feature that has been mended with mobile marketing platforms is a Chatbot, which makes use of Artificial Intelligence to fabricate query-based responses. At present, Chatbots are being used majorly for customer support, but in the coming years, we can expect chatbots’ full-fledged introduction in an entirely new space in mobile marketing i.e shopping assistance. Although there are many apps like Flipkart, Myntra etc., which do utilize the logic of AI to make personalized recommendations for customers, the customer still has to navigate through the catalogue and make use of ‘filter and sort’ options to feed preferences into the app. In 2018, we may see better use of chatbots in the mobile marketing scenario where a customer can directly chat or talk with a bot that can take up customer preferences and display the suitable items in the chat window itself, from where the product can be purchased directly.

Voice Search

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App developers have always focused on improving voice-based utilities. Voice search technology, in the recent years, has developed a lot, by the courtesy of biggest tech players like Apple and Google. Even though there are few apps like Google Assistant that do show product or service recommendations using voice search, the feature yet hasn’t adopted by most of the mainstream apps to deliver a flawless shopping experience. However, that doesn’t imply that this segment of digital marketing is dormant, as many Artificial Intelligence companies are working on Natural Language Processing and Voice Recognition technologies and protocols. One such product is Alexa by Amazon that comes up with recommendations using NLP algorithms to process user queries and come up with media content and purchase recommendations, with preference to the ones developed by Amazon itself.

Live and Interactive Videos

Since various social media platforms such as YouTube, Instagram etc., have started featuring live videos, marketing experts have left no stones unturned in exploring this possibility as well. And it seems like live videos have turned out to be quite a credible way of promoting a product. The reasons behind that is customers connect better with brands that engage more with them, and so far, live video marketing is the best way for a brand, big or small, to connect with their supporters. Also, in live video, the comments section is also live, which allows customers to solve their queries then and there, which helps a business build within their community.

Another interactive and innovative way of selling a product through media platform is interactive video, which is a form of clickable video. In this type of marketing, a video is usually shot in a fascinating movie-style with the products to be marketed features in the video. The video allows users to interact with the items present in the clip by letting them checkout the product details, price, and even redirecting to the purchase page. Since it is a relatively new concept in the world of marketing, developers are busy finding more ways of using clickable videos in mobile web, and integrating such technology with the mobile platform as well.

Native Advertisements

Native Advertisements have come up with a new innovative way of showing recommendations to the consumers from the same environment. For example – If a person watches a lot of sports video, especially the athletic ones, native advertisements are would focus on showing ads featuring shoes, track pants, sports T-shirts etc. These kind of ads explore a specific niches instead of targeting the entire market. As a result, the brand get more number of loyal customers, and the conversion rate is also quite high compared to other type of advertisements.

Power up your business by keeping up with the mobile marketing trends. Reach out to FuGenX technologies for marketing, mobile app development at info@fugenx.com or fill this form to hear from us.

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Applications of Mobile App Development in Automotive Industry

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“The industry that was once meant to drive things, in now being driven by digital”.

Yes we are talking about Automotive Industry that is completely in the awe of digital technologies at present. And to say the least, mobile apps are one of the leading factors among all formats of digital that have affected the automotive sector for all the good reasons. Although there are other advancements in the automotive sector as well like Internet of Things, Location-based suggestions, and more, the base these budding technologies use to render the benefits to mankind is mobile apps. In case, you are not aware, which is perfectly fine, of how the automotive industry is harnessing the power of mobile apps, here is an eye-opener for you.

Purchase

Automotive sector is aware of the mass reach mobile apps can attain in a short period of time, if marketed and optimized well. With that in mind, many car manufacturers launch mobile apps on mobile application stores for pre-booking and test driving options. While some of the companies build an app exclusively for the purpose, where customers can directly talk to the dealers to fetch desired information , others collaborate with popular mobile apps to offer purchase options. For example – one can use mobile apps like Cars India, CarTrade and many more, to purchase new or used cars.

At times, when a high sales volume for a car is expected at its initial launch, automakers usually route for mobile apps for pre-booking instead of older methods like ticket or token distribution which used to involve long queues of people outside dealerships.

Preview

As per a survey conducted by AutoTrader UK, car buyers spend 60% of their time looking out and researching for cars, and 46% of them use multiple devices to search for information. All in all, people surf the web a lot to find their dream car. In the past few years, we have seen mobile app development companies build apps like Car Wale, Instamotor, TrueCar etc. that have gained substantial recognition in the automotive industry as important marketing partners.

With the help of these apps users can get price quotes (on-road and ex-showroom) and also find a list of features to help them make informed choice while buying a car. Smart enough to comprehend the need of the market, these apps also include user reviews to help others know about the real-life shortcomings and strengths of a vehicle. And now-a-days, some apps even publish review-videos that are even simple to understand. Comparison tool is another feature most of these apps offer to compare among your favourite items in the wish list and narrow down to the one you find the most suitable. And when you are done finalizing that one car you want to have in your garage, these apps locate nearby dealerships to get you going in no time.

Dedicated Apps for Customers

Pitching after-sales services used to be an absolute challenge for auto manufacturers, until mobile apps development happened. Since then, it has been a smooth ride; both for the customers and the manufacturers.

Most of the major car brands found mobile apps as a means of effective communication with the customers and deliver after-sales services like insurance renewal, service & maintenance, spare parts purchase, dealership maps around the city and much more. Customers can book service session in advance, ask for emergency assistance, provide feedback on services and even read car manual in the app itself. Although the use of artificial intelligence is a relatively new concept in automotive industry, it is being adopted in quite an optimum way. For instance, the mobile app would keep a track record of previous service schedules of a particular vehicle and schedule, with customer’s permission, the next service schedule in due time.

In-built apps

The effect of mobile apps in the car industry has percolated deep enough to reach even the core of its innovations. Few years back, we used to have bulky GPS units for navigation that took a lot of space and were not even accurate enough. But with the advent of mobile apps like Google Maps, Apple Maps, Tom Tom etc. have transformed the bulky units into apps that work with great precision and are way more user-friendly in comparison. In terms of utility, there are apps in mobility sector that are gradually being adopted by car companies that want to introduce edge to their vehicle. Many apps that offer hands-free capabilities for calls, text and music are readily integrated with the car dashboard to enhance the driving experience.

Sales Volume

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Although indirectly, mobile app development companies have increased the sales volume for many automotive manufacturers in many ways. One way to see it could be – through taxi aggregators. Mobile app markets have instilled, some of the major innovators, with ideas nobody could anticipate; taxi aggregation business is one such example. Apart from the great convenience for riders, taxi aggregators like Ola, Uber, Quick Ride and more, have provided people with an employment opportunity like never before. In order to work with Ola and Uber, one needs to buy one of the cars from the prescribed list provided by the company. Since it was found in 2010, Ola has put together a fleet of more than 350,000 and Uber India, which is a subsidiary of Uber, has more than 250,000 drive-partners in India. In the figures, we can clearly see how many cars must have been bought since cab aggregators have entered the market.

Another way to see it could be that many organizations also offer share rides, where people can share a ride with a person travelling on the same route. This also has encouraged people to buy two and four-wheelers in order to make extra income on the side. One of the most popular examples of share ride cabs is Quick Ride.

Maintaining Surplus

It wouldn’t be fair if, for this, we gave all the credit to mobile apps. Innovation in automotive industry took a new turn as integrating the sector with IoT and Artificial Intelligence became possible. Apart from many of its uses in physical applications like self-driving systems and sensors, artificial intelligence has benefitted supply chain as well in the automotive industry. But then again, the base for all these intelligent technologies is mobile apps, for now.

In the coming days, we can expect a lot to change in the automotive industry with constantly evolving digital trends. And a lot of these changes are being anticipated to come from apps industry. But then to assume that mobile apps have secured an immovable position in the market would be wrong up to an extent, as it is only a matter of time that more advanced future technologies would change the way automotive industry consumes digital services i.e through mobile apps.

Level up your business with FuGenX – the best mobile app development company.

To know more about our app mobility services, drop a mail at info@fugenx.com or fill this form to hear from us.

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How Mobile Apps are disrupting Traditional Education

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There is no doubt in the fact that practice of traditional ways in the education sector has helped us build a stronghold that we are proud about. But just like everything has to undergo changes in order to evolve into something bigger, education sector is well on its way to evolve into a comprehensive system that is much more relevant in the present scenario. In fact, we already have digital advancements in the field of education, such as e-learning, digital classrooms, e-books and much more.

However, something that has emerged as the cornerstone of modern education is the use of mobile apps in education sector. Most of the schools today use a mobile app as a consolidated solution for attendance, teaching and everything in between. Among the many uses of mobile app in the education sector, here are the major ones:

Tracking Progress

More than the success and failure of a student in exams, it is the consistent progress that matters. Earlier, the only way to learn about your child’s strengths and weaknesses was by their grades, which said nothing about the specific topics your child might be lacking skills at. With the introduction of mobile apps that let you know about the topics a student is weak at, parents can track their child’s progress in real-time and help them with specific topics they are weak at.

Educational Games

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The definitions of education and entertainment have been polar in nature, until mobile apps showed the way as to how a child can play and learn at the same time. At present, Google Play store is swarming with great alphabet-based, number-based and many other types of games through which children can learn the basic of education without breaking a sweat. Other than the outright educational games, kids can also engage in DIY tasks to learn on their own. DIY has always been known as one of the best ways to make a child learn on its own through practical experience.

Paperless Education

Most of the schools have adopted paperless methods of teaching, with the help of e-curriculum and e-books. And why wouldn’t they move on? Not only paperless education is less cumbersome, more efficient and easier to comprehend; it teaches students the practical significance of sustainability that we have been learning for ages.

To replace the bookish ways, mobile app development companies have successfully capsulated everything into simple mobile apps with defined sections, chapters, notes, test series, topic-based tests and much more.

Freedom to learn

Mobile apps have given children the freedom to learn when they want to. Unlike schools, they are available 24×7, 365 days and can be used anytime to learn just about anything. Also, with the help of mobile apps, you don’t have to belong to a class or stream to learn about something specific. You could be learning Quantum Physics in 3rd standard; not having to rely on a teacher or set of books.

Apps like BYJU, Unacademy are some the most popular apps that have changed the way people used to see education. Anyone from any age group can register themselves on the app, access the vast educational database and pick any topic they want to learn about. The apps also send out custom notifications as per user’s study behaviour, making sure that the person never misses out on information he actively seeks.

Better interaction with students

Since mobile apps have joined the mainstream methods of teaching, teachers do not have to worry about focusing on each child separately. Children can catch up with what the teacher is talking about, on a mobile app, in real-time. Students can also register their queries on the app itself. According to survey, the students that usually hesitate in raising a query in the middle of classroom, participated actively during the doubt sessions in the mobile app.

Better Management for School

Mobile apps have become an important tool in various management operations. Keeping a track of enrolled students, keeping up with the school calendar, daily attendances and many other operations are being taken care of with the help of mobile applications. Also, distributing notes, reading material, e-books and many other operations are carried out on a mobile app.

Conclusion:

The use of mobile app in education sector has truly caused a disruption in the existing system. New and better ways of improving the education system can be seen popping up in some or the other corner of the world. However, the major concern in using mobile apps in teaching is that, in a way, we are exposing our too much to the digital world, which at some point may become addictive. To keep things in balance, we still the teacher and parents to provide a controlled environment for the children to learn.

Planning to get a mobile app for your Education Business?

Reach out to FuGenX at info@fugenx.com or fill this quick form!

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Mobility to Improve Patient Care and Productivity. How It Works?

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These are the Best App Strategies to Leverage Mobility to Improve Patient Care and Productivity in Healthcare!

Health is wealth, there is no doubt in that. So everyone wants their health be steady to enjoy the increased life span. Technology is a revolutionary term that helped multiple industries and million people improve their health and do better. Healthcare is not exception of that, which in reality is one of the most benefited industries of technology.

We have been seeing getting a doctor appointment through the app since this habit started in the 21st decade. But now mobile apps usage in healthcare went beyond the appointment. There are plethora of opportunities created by mobility that hundreds of healthcare organizations leveraged to improve patient care and productivity. Let’s what are those opportunities and how healthcare organizations can make use of them:

Apps for monitoring patient health

With the monitoring app, doctor can keep an eye on the symptoms or varying behaviour of a patient remotely. For example, a patient can use app to take an ECG and share that results with the doctor. And also doctors can use monitoring apps to have telehealth capacities, one of the most popular options in healthcare today. A recent study shows more than a fifth of all doctors use health apps to monitor patients remotely.

Apps for clinical assistance

Clinical assistance apps have multiple advantages. This app allows doctors to check EHRs or access lab results during the appointment. The doctors can also use this app to illustrate the health condition of the patient with the diagrams of key organs and the nervous system, which helps them make patients well understand the disease level.

Reminder apps

This app helps to remind patients about appointments or when to take the medicine. It even helps to remind patients about vaccinations that they need to take in a timely manner. Reminder app is generally a part of larger app or EHR package. It can also be developed as an independent app to provide better patient care.

Database/reference Apps:

It has been in the industry from many years. This app allows doctors to look up drug dosages for symptoms that they prescribed before. It avoids patients bringing a set of prescriptions, and also helps the doctors screen the current and previous condition easily.

Health tip apps:

Health tip apps are focused on patients. This app provides them with regular fitness and diet tips that can help them keep the health in condition by avoiding pestiferous food habits and other bad health habits. Indirectly, health tip apps help hospitals achieve patients’ trust.

Communication apps:

Communication apps allows doctors to communicate between the departments, facilities, and for interoperability, which finally results in better patient care. With this app, a doctor can securely send information about a patient to a specialist at another facility. This helps to achieve more efficient workflow in the medical practice, building a collaboration between doctors and doctors, nurse and doctors, and departments and departments.

Hospital information apps:

This app is patient focused. With this app, patients and their family members can get general information about the hospital facility, lists of available doctors, hospital services and amenities. This app also helps patients find the location of the hospital with integrated map.

Super Apps:

As its name suggests, super apps are super in their functionality. These apps could access and analyse information from multiple connected health devices at the same time. This app concept is nearly similar to Google Fit and Apple HealthKit.

Patient portal apps:

Patient portal apps give patients mobile access to their own electronic medical records (EMR). This helps patients analyse overall treatments they took for a particular disease in different hospitals or from different doctors.

Which age group patients prefer health apps more?

From 2014, health and fitness apps usage has seen 62% growth. People above 25 are more interested to use apps for multiple health purposes, especially for connecting with doctors, and getting health and fitness tips. And, Medicare and military patients have also shown increased interest in health apps. For senior citizens, health apps have become a close companion.

Challenges in adopting Health Apps:

According to a recent statistics, two thirds of physicians are still hesitant to suggest their patients using apps. The reason can be their lack of knowledge in using the apps that are built with different technologies. Also they might be worry about the influx of patient data that they think difficult to manage. So to avoid this, it is hospital’s IT department’s responsibility to train the doctors to understand the apps’ functionality.

Surprisingly, a large number of physicians in US and UK hospitals have already been using mobile capability included EHR systems. And, half of doctors in USA use either patient portals or other secure messaging systems to communicate with patients. A recent study on apps usage in healthcare has shown that 80% of nurses, doctors, and physicians assistants prefer to use smartphone app for patient education. On the other hand, half of clinical workers prefer to use tablets professionally.

Do mHealth apps really create a positive effect on patients’ health?

In a global healthcare report, it was found that some individual doctors saw a significant positive effects in their own practices and patients health by using mHealth apps. Dr. Mark Granick at Rutgers New Jersey Medical School was one such among them who got 100% accuracy in telehealth consultations about plastic surgery emergencies using the iPad app. Granick concluded the app is greatly helpful for communication in emergency consultations and also it can be used for research as well. The app facility also allowed Granick to observe how mHealth apps ease the communication between doctors and facilities.

Being a one-stop place for patients to keep certain health data and for their doctors to access that anytime, mHealth apps are allowing doctors to take quick and better decisions, which is directly making difference in productivity.

How you should be careful about inaccurate or fake apps?

It is wrong if you believe all the mHealth apps in the market are providing genuine health information. Some companies develop apps just for advertisement profit. So before suggesting any app to their patients, doctors should well check the apps’ information quality. Better, hospitals should develop their own apps for effective healthcare, with increased efficiency and genuine patient education.

Future of mHealth Apps?

mHealth apps are already prevalent in all major hospitals of the world. The upcoming year will see the introduction of super apps that would take the healthcare system completely to the new level. Now, adopting the Mobility in healthcare has been a requisite for healthcare organizations to achieve better patient care and workforce productivity. And even it is important to stay competitive in the industry. If you’re a healthcare professional, now it is your time to adopt mobility if you’ve not already done so. Your competitors may already have done so!

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Want to develop mHealth apps to take your Healthcare to the next level?

If yes, FuGenX will help you how you want it, exceeding your expectation. FuGenX is a Deloitte award-winning healthcare app development company in USA, UK, and India. We at FuGenX develop apps with the assistance of respective administrative health departments and health industry experts. Multinational pharmaceutical company AstraZeneca, ONGLYZA, KOMBIGLYZE XR, and BRILINTA are prominent healthcare companies who got benefited from our disruptive Healthcare Mobility Solutions.

Vitamin D Calculator is a health education app developed by FuGenX, which assists parents of young children in estimating their child’s daily intake of vitamin D from foods, multivitamins and casual sun exposure, and many other highly successful health apps. We can help you develop a dedicated app for each objective that are mentioned above or app solution to integrate all apps in one system to reduce costs and for better accessibility.

Let us help you leverage Mobility to improve your patient care and productivity by reaching us at info@fugenx.com or filling up the form.