How Small Scale Retailers Can Make Use of App Development for their Business

Mobile apps is no longer a term used exclusively by big brands and major ecommerce companies. Thanks to the reducing costs and availability of wide range of options at cheaper rates, now these facilities can be utilized by small-scale retailers to make good to their business. Any app development company is offering wide plans with regard to pricing and most of the entry to mid level plans are in the reach of even small time businessmen and budding businesses.

If you are already into mobile app development and its usefulness for a business, you need not break your head for understanding how it can be useful for the small businesses also. With the availability of different options and simpler user interfaces, app development has become much easy than ever. For those who are still in the mindset of yester decade, will definitely come to a shock by knowing the range of products and services available in the landscape of mobile marketing in today’s market.

Lets explore how small scale businesses can make most use of mobile app by utilizing minimal budget and inputting maximum creative processes and marketing it to the core.


How Retailers Can Make use of Mobile App for their Business?

Smart phones are every where now. Even in the developing and underdeveloped markets, the percentage of people using smart phones is increasing. When you compare the growth rate of internet and mobile phones, the rate of growth of mobile usage is far faster than the growth of computer-based internet services. With this statistics, we can come to understand that smart phones have become inevitable part of modern day life.

With such an important device in hand, how can businesses ignore the role of mobile apps in reaching out to their customers and providing the services on the go. Companies are slowing understanding the role of smart phones and hence are releasing mobile apps that can provide a connecting bridge between their business and customers.

Benefits of Retailer Mobile App

a) Personalized Services:

Best part in the concept of mobile app development for retailers is that the services of the business can be personalized. Earlier days, when there is an mobile app, it was merely a representation of their online website where you could only get some information about the services of the company and their contact details. Now, with the improvement in personalized services, even the retailers are offering personalized services and giving what the customer wants exactly. You can observe that most of the apps are coming with register and login feature, so that they can get your profile enrolled in their databases and serve you based on your individual interests.

b) Easy to Deploy & Maintain:

Just a small Google Search with the input as retail app development guide for retailers will give you a ton of results, each with juicy links and engaging visual contents. These how-to tutorials have enabled even the small time retailers to get into the mobile app bandwagon and serve their customers in a better way. One need not be an expert in the domain of mobile apps development for the purpose of implementing the same for their business. Even with the minimal awareness about the mobile apps, he or she can come up with excellent mobile apps running for their business. This is all possible because of the wide range of app development companies sprouting across the world.

Mobile Buying Options

With more and more people enjoying the comforts of online buying, how can you ignore the most important decision for your business i.e. having a mobile app that allows your customers to do mobile buying. When a customer is having the option of getting their desired services and products right to their doorstep just by opening an app and making the purchase, how can you expect more and more number of people to visit your brick-and-motor store? Give the customers the joy of mobile buying and they will be clinging to your business for years to come. Should you ignore this major aspect of modern day business, your competitors are ready to grab your existing customers by luring them with online and mobile portals for easy dispensing of services and products.


Promoting New Products

Did you find your smart phone gives some notifications about the latest products and events in your local area? This is because of the push notifications enabled in the apps that you have downloaded. In the same way, you can also utilize this opportunity to promote your new products and services to your existing customers by having them install your mobile app. Once they install the mobile app, it becomes easy for you to keep them informed about latest products and any other announcements. Best thing you can do for keeping the customers retain their app for long, is to offer discounts and bonuses through mobile apps. This kind of encouragement will increase your customer database and also helps you to retain the number of mobile app downloads.

Building Brand Value:

Earlier, web presence was thought to be a crucial thing in building brand value. But now with the advent of smart phones, even a mobile app has joined the list. Both online portal and mobile app can enhance your brand value and create a long lasting impression in the minds of your customers.

You might have noticed that many people swipe through their apps during their moments of inactivity. That means, people are spending a lot of time on their smart phones even without their knowledge. In such situations, how can any smart businessman ignore the role of mobile apps for their business development?


Shaping E-Commerce Stores into Mobile Commerce App

It is not exaggerating to say that technology is penetrating into our lives more and more in these modern days. The arena of commerce turning into E-commerce is one of the important mile stone, overtaking that is the concept of M-Commerce. The usage of M-commerce is on peak and is progressing. This can be evident from the statistics of m-commerce all over the world, which is $460 billion in the year 2018 and is expected to reach about 700 billion by the year 2019. These statistics suggest that within a short period, m- commerce is going to rule the world, undoubtedly.


These statistics will definitely land up people into the question, why is this m-commerce so demanding. Let’s look into the various reasons why is this m-commerce more demanding.

  • Ease in usage
  • More preference for mobile
  • Ease in buying process
  • Ease in functionality
  • Handy operation

There are so many businesses that are turning their E- commerce websites to mobile commerce by generating the mobile app for their business, in order to keep their users convenient and make the latest technology available to the user, also without the availability of the Mobile app for their business; there is chance of losing the potential users. But, developing a mobile app is not cost effective for all the businesses, especially for small scale industries. In such case, they can leverage their e commerce, which greatly reduces the cost.

Let’s now know the various things to consider while adapting M-commerce

  • The outlook of the app matters a lot

Trying a new look is good, but not advisable for developing a mobile app. This is because the users will be habituated to the website look and if the look is changed, it would leave the user with a differently new feel. Also, maintaining the same look is important for assuring the brand. The trade mark display of website and the mobile should be same or at least similar in order to build trust in users.


  • Identification of Platform

The various websites which serve for ecommerce run on various platforms, and when any app need to be developed from these website, the first thing to consider is the platform. The app developer first need to select the appropriate platform for developing the app.

  • Perfect API integration

One of the most important factor which helps in making the product more reachable to the user is the perfect integration of API’s and the application view. All the various information regarding the product which is present in the page will be presented via API. The data which is subjected to changes need to be pulled by these API and then, has to be presented to the user.

  • Development of API

For developing Mobile app, there is no need to have a closed system. For an app, the data exchange with the database occurs with the help of Application Programming Interface, in short API. The API developer needs to develop a number of API in order to sustain the database of e commerce in to m commerce.

  • Testing

Testing the app, before its release is important to proof read its functionality. For testing the functionality of the app, the QA team, viz, Quality Analysis team will check various parameters of the app. The quality analysis will be done not only technical point of view, but also it is done in view of the user friendly nature of the app.

  • Development of the app

Finally, once the app is ready and has passed various quality analysis tests, the app is then made available on the play store, either Google play store or on apple app store.


An Ideal Mobile App should have the following features

  • Suitable settings and notifications

Suitable technicalities like Client server API helps in making the app settings convenient. Almost all the platforms provide push notification system.

  • Authorization of the user

In order to avail the features on the app, first the users need to get authorized on the app. Once he or she gets authorized, then they are allowed to perform purchases on the app. Every time, the authorization is realized by the API.

  • Catalogue and shopping cart

The various products in the database need to be present to the user in a very appropriate manner i.e., all the products need to be displayed in such a manner that they contain some basis details of it along with its picture. This will help the user in having a clear picture of the product at a single glance. If the user wants some particular product, then they can add it to their shopping cart.


  • Payment modes

Braintree and Stripe are the two commonly used gateways which supports almost all the payment modes in both Google and Apple pay.


  • Tracking

Once the product has been order over the app, then the user need to be aware of the track of his or her purchase. Even offline notification like SMS, will help the user know the status of their purchase.

  • Customer support

Offering the customer support is one of the most important thing because the user of the m commerce has no one to answer their queries directly. Its only the customer support which addresses the queries of the users. Customer support can be extended to the users in various forms like emails, phones, chat, etc.