This is how 2018 has welcomed technology



2017 gave us enough more than we anticipated in the technology space, and if you think that’s that, wait till you come to know about how deep 2018 is already into technology. And the best thing about year 2018 is that the advancements we have seen this year are from different fields and are quite significant if you look at the magnitudes of how they are going to affect the world. And as the mobile app development space is yet all but conquered, 2018 is already contributing a lot to the world of smartphones, which is quite apparent from what the list of evidences we have compiled to show you how much has already been achieved in 2018. Can’t wait to find out? Here you go:

CES 2018 showcases the ‘most promising’

CES is back, and this time the only difference is that the hype has went through the roof. And to say the least, the hype is real and the CES website vouches for it. More than 184000 people are already coming to interact and learn more about the innovations by more than 4000 technology-based companies.

Among the many events and presentations during the conference, latest innovations in some of the most trending topic are going to be discussed. One such hot topic is a smart city which is going to be discussed in detail by some of the leading personnel from the field of smart technologies. Concepts such as financing, energy consumption, cyber security, designing, and infrastructure in building a smart city are to be demonstrated.

The capabilities of autonomous cars have been partly clouded due to the uncertainty of their launch for the general public. But at CES 2018, one of the biggest taxi aggregators Lyft will allow visitors to ride its autonomous taxis within the event venue, which could be a good use case for the company.

Other than that, a new branch of IoT that goes by the name Internet of Life Saving Things will be introduced at the conference, which focuses on Internet of Things devices and network dedicated to healthcare sector.

Another one of the biggest highlights of CES 2018 is going to be the keynote by Intel CEO Brian Krzanich on Artificial Intelligence.

Android Laptop?

Although we have had workarounds available to install Android OS on Windows hardware, it has sort of been a thing of developers or at least for those with a knack for technology. So far, we have had Windows hardware running Android, with glitches and compatibility issues at some point because there hasn’t been an official release. But with the release of ‘Gemini’ – a tiny laptop by developed by Planet Computers that comes with a full-fledged, 100% optimized, Android Oreo-based experience and has refined, or precisely, invented a new class of laptops. Mobile app developers are also quite excited about this as more and more people may demand these type of laptops in the coming years, which means the industry will see a rise in the demand for developers as well.

Also swapping roles with a phablet, big phones with 6-inch displays, and conventional laptops, Gemini comes with a 5.99 inch touchscreen, a keyboard, and weighs just 308 gms, easy enough to be carried in your back pocket. In terms of features, the laptop runs Android Oreo like a charm and if were having only a touchscreen, you would not be able to tell an Android phone from Gemini.

Chromebook + Microsoft Office = Efficiency

Chromebook + Microsoft Office

With the launch of Google Chromebook, Google’s plan to cater to the ones asking for more of a portable and fast netbook, has always been clear. Since its launch, we have seen Chromebooks being used for light utility purposes, and generally with people who are always on the move. But in 2018, we are going to see Chromebooks in the hands of a lot of android enthusiasts. Reason being; 2018 Google Chromebook comes with android app support, which means one can enjoy the same android apps experience on the laptop as well. Earlier, there have been android simulators for laptops that could run android apps, but then again, with glitches due to the obvious incompatible interfaces. Another addition to the features line-up of Chromebooks is Microsoft Office. Google has finally shook hands with Microsoft to provide its user with ultimate and one of the most popular office suites. It’s not there has been a rivalry between the two, but we think this should have happened years back. Whatever may the case be, the good news is Chromebook users will now be having the seamless MS Office tools.

Pack up for the 5th Generation network

Companies are gearing up for the 5th generation of mobile networks, which are being estimated to be ground-breaking in terms of speed, transmission and number of connected devices. As per experts, 5G would be able to support more than 10,000 devices at a time and could reach speeds up to 10 Gigabits per second. While the speed of 5G network is still under debate. Reportedly, Samsung tested its 5G network and the results were quite satisfactory at 7 Gigabits per second in a stationary device, and 1 Gigabits per second in a vehicle moving at 100 km/h. Among the early adopters of 5G, biggest nations such as US, South Korea, Sweden, Estonia, Turkey and Japan have come up to test and use the 5G networking. South Korea, Sweden and Estonia are the earliest among the six as they will absorbing the 5G integration in 2018.

AI-powered Guitar

Mentioning guitar in this article may seem too puny, but let’s keep an open mind to see how data science has spread its wings in each direction. OneManBand – a guitar manufacturing company – has developed a guitar that listens what the person is playing and uses artificial intelligence to build a tune in real-time that goes with the strings. According to company, the guitar is equipped with capacitive and inductive signal sensors to collect music and convert it to digital data to create a tune that resonates. The AI-powered guitar could be a boon for learners, and evidently, it is already quite in demand. However, you will only be able to lay hands on this smart guitar after it is launched in September 2018.

From what it looks like, 2018 is going to be grand for the technology space, with special focus on smart technologies. And with enterprises like Google, Microsoft, Tesla and more, playing on the front, we are bound to see some significant developments in the technology space. However, the more the technology space grows, the cloud of environmental risks hover over us. Hence, the need for sustainable growth is equally important here.

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Trends in Mobile Marketing to lookout for in 2018



The introduction of mobile into the marketing space has been one of the boldest steps in the field of technology, and from where we are stand, mobile technology seems to have penetrated the marketing space deep enough to become an integral part of it. Especially in case of small businesses, most of them rely majorly on mobile apps, and a little on the websites. This is why we have also seen a sharp rise in the demand for mobile app development companies. Mobile App Marketing, though a relatively new way of marketing a commodity, has become one of the most preferred ways of promoting a business digitally.

According to stats, more than 65% people prefer mobile platform over the other 35% that prefer website for making purchases. The gap between mobile users and website users will continue to broaden as a few years earlier, the numbers were quite far from being in favour of mobile app users.

Talking about 2017, the year has been good for digital technology, and has seen collaborations among technologies such as mobile app development, artificial intelligence, IoT and more. Among the hottest ones, mobile marketing has been one of the most highlighted topics in 2017, and we will certainly be seeing more trends in the same, in year 2018 as well, some of which are:

Accelerated Mobile Pages:

Accelerated Mobile Pages (AMP) by Google are composed of three dedicated components: AMP HTML, AMP JavaScript and Content Delivery Network, which is optional, but could augment the performance of the AMPs greatly.

What makes AMPs stand out is their speed, loading time and the dedicated framework in which they load. A mobile website with AMP compatibility can significantly gain more leads due to faster loading times, and thus, also reduce the bounce-rate, which is one of the biggest challenges for small businesses.


Another innovative feature that has been mended with mobile marketing platforms is a Chatbot, which makes use of Artificial Intelligence to fabricate query-based responses. At present, Chatbots are being used majorly for customer support, but in the coming years, we can expect chatbots’ full-fledged introduction in an entirely new space in mobile marketing i.e shopping assistance. Although there are many apps like Flipkart, Myntra etc., which do utilize the logic of AI to make personalized recommendations for customers, the customer still has to navigate through the catalogue and make use of ‘filter and sort’ options to feed preferences into the app. In 2018, we may see better use of chatbots in the mobile marketing scenario where a customer can directly chat or talk with a bot that can take up customer preferences and display the suitable items in the chat window itself, from where the product can be purchased directly.

Voice Search


App developers have always focused on improving voice-based utilities. Voice search technology, in the recent years, has developed a lot, by the courtesy of biggest tech players like Apple and Google. Even though there are few apps like Google Assistant that do show product or service recommendations using voice search, the feature yet hasn’t adopted by most of the mainstream apps to deliver a flawless shopping experience. However, that doesn’t imply that this segment of digital marketing is dormant, as many Artificial Intelligence companies are working on Natural Language Processing and Voice Recognition technologies and protocols. One such product is Alexa by Amazon that comes up with recommendations using NLP algorithms to process user queries and come up with media content and purchase recommendations, with preference to the ones developed by Amazon itself.

Live and Interactive Videos

Since various social media platforms such as YouTube, Instagram etc., have started featuring live videos, marketing experts have left no stones unturned in exploring this possibility as well. And it seems like live videos have turned out to be quite a credible way of promoting a product. The reasons behind that is customers connect better with brands that engage more with them, and so far, live video marketing is the best way for a brand, big or small, to connect with their supporters. Also, in live video, the comments section is also live, which allows customers to solve their queries then and there, which helps a business build within their community.

Another interactive and innovative way of selling a product through media platform is interactive video, which is a form of clickable video. In this type of marketing, a video is usually shot in a fascinating movie-style with the products to be marketed features in the video. The video allows users to interact with the items present in the clip by letting them checkout the product details, price, and even redirecting to the purchase page. Since it is a relatively new concept in the world of marketing, developers are busy finding more ways of using clickable videos in mobile web, and integrating such technology with the mobile platform as well.

Native Advertisements

Native Advertisements have come up with a new innovative way of showing recommendations to the consumers from the same environment. For example – If a person watches a lot of sports video, especially the athletic ones, native advertisements are would focus on showing ads featuring shoes, track pants, sports T-shirts etc. These kind of ads explore a specific niches instead of targeting the entire market. As a result, the brand get more number of loyal customers, and the conversion rate is also quite high compared to other type of advertisements.

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How YouTube can help your Business



The rise of digital marketing has unleased the real capabilities of the web. It has showed us that there are many ways we can use the internet in the best of our business interests, and mobile app development has played a big role in getting us acquainted with social media. Lately, popular social media platforms like YouTube, Facebook, LinkedIn, also offer tools that could help a lot in handling the market-related aspects of our business. But then, you don’t always need these tools, as sometimes just a basic know how of these platforms are enough to get your purpose served.

Now if we had to rate, YouTube will definitely come under the top three most popular platforms on the internet, and that is because it simply allows people to watch, and not just hear or read. Simply put, the potential of YouTube is huge in taking anything from rags to riches. UAE, as matter of fact, has come up with many successful YouTubers in the past few years, and it seems the culture is set to grow even more rapidly in the Middle East. Curious to know how you can leverage YouTube for your business? Here you go:

Content Quality

There is a reason why this pointer is on the top. No matter how good you promote your YouTube channel, if your content is not at par with the benchmarks other YouTubers have set, it is almost certain your channel would not bring in profit. However, there are two ways you can avoid that from happening: first, create content with utmost quality by ensuring that the video content should be captivating right from the beginning till the end. Second way is to create unique content. There is a good chance that your video will attract viewers if your content has something new to talk about. But then again, it needs to make sense. Content quality also encompasses factors like camera quality, audio quality, frame rate, resolutions available and more, which shall be optimized.

Regular Uploads

Some people would interpret ‘regular’ as daily, but that is not what we mean. You just have to give your viewers an idea about when you usually upload a video, so that they are left in the dark. Advisably, a video every week on a fixed day is good start for a new channel. Another way to misinterpret us could be that if even a channel uploads content once in a year, they are regular. Absolutely not! Keeping your viewers waiting for too long would not only lead to lesser views every time you upload a new video, it could also mean loss of followers. To let your viewers know that you have uploaded a new video, make sure you ask them in every video to turn on the notifications switch, which is a bell icon on your channel’s homepage.


Every time you respond to viewers’ comments, you build a sense of credibility among them as a real, tangible person. The last three words may sound stupid, but that is exactly how it works. But what if your channel or one of your videos has gone viral? How do you handle the comments pouring in from all directions? Well, you could hire someone for that, but do you really need to? We guess not! Just reply to the top comments, and probably highlight a few to show your viewers that you are actively involved on this one. For viewers, getting a reply from their favourite YouTuber, means the world.

Customize your Page

Many beginners on YouTube miss on this one but customizing the YouTube channel is quite important is you ask us. And also, YouTube has provided the channels with customizability options for a reason. Cover photo, which is probably the most visible component of your channel, shall be vibrant or at least resonate with the subject of your channel. On the lower right of the cover picture, you can also place social media links, to allow people to find you on other platforms, such as Facebook, Instagram, Google+ and more. On your channel’s homepage, you can suggest links people can follow, which are actually collaborations you made with other YouTubers in order to increase your reach; because after all, more reach means more profit. And yes, collaborate with other YouTubers frequently as it gives your content, backlinks. Other YouTubers usually collaborate if your page is credible enough; after all nobody minds flourishing in the media and entertainment sector.


Just like Google search engine, every time a user inputs a query, YouTube shuffles through billions of videos to show up with the most relevant queries. Ever wonder how it does that in case of YouTube when the content we are talking about is video? It uses partially the same mechanism as Google (after all, it is powered by Google), by checking various components of the video to verify the content relevancy in each case. And one of the most important of such components is description. Describing your video is like giving a boost to its visibility across YouTube. Video description is the section where you actually use keywords for SEO purpose. However, SEO through keywords doesn’t play a very big role in case of YouTube video, as there are other factors as well.

Categories, Playlists and Tags


Anything that is organized, looks good. But on YouTube, it means much more than that. Categorizing your content is quite important as YouTube sees it as an SEO parameter. To categorize your video, you need to select a category for the video right after you upload it. When you upload a video, look for a drop down list that contains a list of categories that you can select from. When it comes to search queries, playlists are very effective in helping viewers find the right content, and that is why, it is vital for your YouTube channel to have playlists. Putting a video in a playlist is easy, and can be done just like you set categories, right after you upload the video.

Another important SEO component on YouTube is tags. So when you say ‘tags’, the immediate thought that comes to your mind is of attaching something along with your video; and that is what exactly happens on YouTube as well. To insert tags, click on edit video, and find a box right below the description. Now the tricky part is that the tags you use should be relevant. For instance, if the subject of your topic is ‘Digital Classrooms’, the tags to be used could be – education, smart classes, distance education – and not – projector, video call, technology. We hope your catch the drift.


If you are creating quality content, putting tags, categorizing the video and using playlists, and still not doing well in terms of business, you are probably not reminding your viewers to take an action. Reminding your users to take an action is known as ‘Call-to-action’. Don’t forget to ask your viewers to share, subscribe, like and comment on the video. People usually do respond to your call as the acting upon it is not as messy as it used to be on a desktop or a Symbian phone; thanks to fast and user-friendly mobile apps. And make sure you make a call-to-action in every single video, because the more people would engage with your videos, the more recognition your business would get.

Upload a Transcript

Creating a transcript is a hard nut to crack, especially when the video is long enough to discourage you from doing that. But then, everything comes at a price. The best way to get your video noticed on YouTube is uploading a transcript that says pretty much everything that is there in the video. As discussed above, YouTube algorithms go through descriptions to check the relevancy of content. And in the very same way, they go through transcript as well. You can use keywords and relevant tags in the transcript as well.

Leveraging YouTube for business is one of the newest trends that entrepreneurs are adapting to. Almost every big enterprise at present knows the advantages of leveraging YouTube for better sales and customer reach, and also the disadvantages of not using it for the same, which in some cases may lead to lagging way behind in the race. The only thing that the 21st century entrepreneurs are now waiting for is absolute domination of digital marketing tools over conventional ones, which would be interesting to see when it happens.

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Everything you need to know about Alexa



The name Amazon needs no introduction in the e-commerce market. It is undeniably the biggest e-commerce platform in the world. According to a report by CNBC, Amazon recorded a revenue of $4.58 billion in sales and $1.17 billion in operating income. With the growth of digital marketplaces, Amazon has shown some great year-over-year revenue growth, which was recorded to be around 27% in comparison with the revenue in 2016. What makes Amazon smart is that it utilizes its resources very well. According to Statista, Amazon currently holds more 300 million active customer accounts. Looking at the size of the loyal customer base, Amazon swiftly forayed into manufacturing and selling its own products like Amazon Prime, Games, Art, Videos, and a few more.

But the one that created most ripples in the market has been its cloud-based voice assistant that goes by the name Alexa.

What is Alexa?

The simplest definition of Alexa is that it Amazon’s response to Google Assistant, Siri and Cortana. A more detailed version of it could be that Alexa is a cloud-based voice assistant by Amazon, which couples with Amazon’s smart speakers ‘Echo’, Amazon Smart TV device ‘Fire Stick’ and a few more smart devices by Amazon.

One can activate and use Alexa on the smart speaker ‘Echo Dot’ for routine tasks by simply saying ‘Alexa’, which is actually a voice command to activate Alexa, or simply ‘wake word’. However, you can change this activation command to ‘Amazon’ or ‘Echo’.

A little about Echo Dot – Echo Dot is a hands-free smart speaker built by Amazon that acts as a medium for Alexa to take up and execute voice commands, just like Amazon Fire Stick does with the help of a voice remote. It supports a plethora of voice commands for voice interactions, news, making notes, playing your favourite tracks, podcasts streaming, making calls and sending text messages, and a lot more. To process voice commands, Echo Dot is equipped with Natural Language Processing algorithms integrated with a highly-accurate, inbuilt Text-to-Speech engine.

In a report by, it turned out that more than 24 million Amazon Smart Speakers would have been sold by the end of 2017. Alexa’s wide acceptance among the masses can be guessed by the stats that say Amazon’s Echo holds 71.3% of sales in smart speakers market in 2017.

The Need for Alexa

If you prefer convenience and time-efficiency in everything, Alexa could be a great companion for you. Technologies like Smart Home Automation, Artificial Intelligence-backed applications, and smart devices are being adopted by more people every day. According to Statista, the revenue of smart home entertainment market worldwide is $1.98 billion USD and that of smart home security has been pegged at about $2.58 billion. These stats may not directly relate to the adoption Alexa, but it projects the demand for smart technologies people are slowly getting accustomed to. And if we talk about coming generations that are going to be smart enough in managing time and schedule, technologies like Alexa are going to dominate the future, and at the same time, act as a liaison between advanced hardware and smart technologies like Machine Learning and Internet of Things.

Technology behind Alexa

Alexa has been powered by Amazon Lex – an AWS service by Amazon. With the help of Amazon Lex, one can create speech protocols for a desired application by using just text and speech. So you can say, Lex is quite smart and automated in creating logic out of ordinary speech and text. As simple it may sound, the technologies that back Lex’s speech recognition are Natural Language Understanding (NLU) and Automatic Speech Recognition (ASR), which are parts of the Artificial Intelligence service spectrum. However, for the developers Amazon has kept things quite simple as using Lex for technologies like Alexa and Chatbots, developers need to simply input the basic conversational data and the NLU algorithms can configure the desired response out of it. For a layman, this means better conversational interaction, real-like conversations and factual responses when needed.

Also, Amazon Lex comes with Amazon Web Services (AWS) Lambda integration, which means whatever a developer creates, comes with pre-configured integration with other Amazon services like Amazon Cognito, CloudWatch, Mobile Hub and many more.

What can you do with Alexa – Applications

What can you do with Alexa – Applications

Applications of Alexa are somewhat confined to Amazon, for obvious reasons. But still, you can use Alexa for a number of things, such as:

Travel Plans

Planning a trip through websites and Online travel agencies is again so 90s. In order to quickly plan a trip with the help of Alexa, all you have to do is get a Kayak account, define your budget and say ‘Alexa, ask Kayak where I can go for _YOUR_BUDGET_’. Yes, it is that easy.

Play Music

Playing music on Alexa is as easy as thinking about playing music. All you have to do is say ‘Alexa, play music’ to enable your Echo Dot smart speaker to shuffle a playlist for you. If you are specific about the kind of music you want to listen to, just say ‘Alexa, play_TRACK_NAME_’ and the device will do the same in a blink.

Get a Cab

Currently, Alexa is configured for booking rides only with Uber and Lyft. In order to book a ride without even looking at your phone, just say ‘Alexa, ask Uber to request a ride’. You can also ask Alexa to check fare amount and travel distance of your trip.

Food Recommendations

One of the most unique things about Alexa is that it makes perfect use of Artificial Intelligence by recommending what you can pair up your food that you are eating, and Alexa would come up with a suitable response to make sure you have the best meal.

Finding Deals

Shuffling through Amazon pages and search filters in the quest for exclusive deals is so old school. With Alexa, you just have to say ‘Alexa, what are your deals’, and you will be provided with the same information. However, deals that Alexa would come up are meant specifically for Prime Members.

Make Calls and Send Texts

To use this feature, the person you are placing a call to must have Alexa integration with their landline phone. To place a call, you just have to say ‘Alexa, place a call to _NAME_’.

Amazon has equipped Alexa with quite a number of capabilities. From ordering food to placing calls, Alexa can do it all in matter of seconds. However, the tough competition it faces from equally big enterprises like Google and Microsoft, will need Amazon to keep up with the rivals. But then the way Google and Microsoft are expanding their AI services base, it would be interesting to see how an enterprise like Amazon, with e-commerce in its heart, would catch up with the changing digital scenarios.

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Applications of Mobile App Development in Automotive Industry



“The industry that was once meant to drive things, in now being driven by digital”.

Yes we are talking about Automotive Industry that is completely in the awe of digital technologies at present. And to say the least, mobile apps are one of the leading factors among all formats of digital that have affected the automotive sector for all the good reasons. Although there are other advancements in the automotive sector as well like Internet of Things, Location-based suggestions, and more, the base these budding technologies use to render the benefits to mankind is mobile apps. In case, you are not aware, which is perfectly fine, of how the automotive industry is harnessing the power of mobile apps, here is an eye-opener for you.


Automotive sector is aware of the mass reach mobile apps can attain in a short period of time, if marketed and optimized well. With that in mind, many car manufacturers launch mobile apps on mobile application stores for pre-booking and test driving options. While some of the companies build an app exclusively for the purpose, where customers can directly talk to the dealers to fetch desired information , others collaborate with popular mobile apps to offer purchase options. For example – one can use mobile apps like Cars India, CarTrade and many more, to purchase new or used cars.

At times, when a high sales volume for a car is expected at its initial launch, automakers usually route for mobile apps for pre-booking instead of older methods like ticket or token distribution which used to involve long queues of people outside dealerships.


As per a survey conducted by AutoTrader UK, car buyers spend 60% of their time looking out and researching for cars, and 46% of them use multiple devices to search for information. All in all, people surf the web a lot to find their dream car. In the past few years, we have seen mobile app development companies build apps like Car Wale, Instamotor, TrueCar etc. that have gained substantial recognition in the automotive industry as important marketing partners.

With the help of these apps users can get price quotes (on-road and ex-showroom) and also find a list of features to help them make informed choice while buying a car. Smart enough to comprehend the need of the market, these apps also include user reviews to help others know about the real-life shortcomings and strengths of a vehicle. And now-a-days, some apps even publish review-videos that are even simple to understand. Comparison tool is another feature most of these apps offer to compare among your favourite items in the wish list and narrow down to the one you find the most suitable. And when you are done finalizing that one car you want to have in your garage, these apps locate nearby dealerships to get you going in no time.

Dedicated Apps for Customers

Pitching after-sales services used to be an absolute challenge for auto manufacturers, until mobile apps development happened. Since then, it has been a smooth ride; both for the customers and the manufacturers.

Most of the major car brands found mobile apps as a means of effective communication with the customers and deliver after-sales services like insurance renewal, service & maintenance, spare parts purchase, dealership maps around the city and much more. Customers can book service session in advance, ask for emergency assistance, provide feedback on services and even read car manual in the app itself. Although the use of artificial intelligence is a relatively new concept in automotive industry, it is being adopted in quite an optimum way. For instance, the mobile app would keep a track record of previous service schedules of a particular vehicle and schedule, with customer’s permission, the next service schedule in due time.

In-built apps

The effect of mobile apps in the car industry has percolated deep enough to reach even the core of its innovations. Few years back, we used to have bulky GPS units for navigation that took a lot of space and were not even accurate enough. But with the advent of mobile apps like Google Maps, Apple Maps, Tom Tom etc. have transformed the bulky units into apps that work with great precision and are way more user-friendly in comparison. In terms of utility, there are apps in mobility sector that are gradually being adopted by car companies that want to introduce edge to their vehicle. Many apps that offer hands-free capabilities for calls, text and music are readily integrated with the car dashboard to enhance the driving experience.

Sales Volume


Although indirectly, mobile app development companies have increased the sales volume for many automotive manufacturers in many ways. One way to see it could be – through taxi aggregators. Mobile app markets have instilled, some of the major innovators, with ideas nobody could anticipate; taxi aggregation business is one such example. Apart from the great convenience for riders, taxi aggregators like Ola, Uber, Quick Ride and more, have provided people with an employment opportunity like never before. In order to work with Ola and Uber, one needs to buy one of the cars from the prescribed list provided by the company. Since it was found in 2010, Ola has put together a fleet of more than 350,000 and Uber India, which is a subsidiary of Uber, has more than 250,000 drive-partners in India. In the figures, we can clearly see how many cars must have been bought since cab aggregators have entered the market.

Another way to see it could be that many organizations also offer share rides, where people can share a ride with a person travelling on the same route. This also has encouraged people to buy two and four-wheelers in order to make extra income on the side. One of the most popular examples of share ride cabs is Quick Ride.

Maintaining Surplus

It wouldn’t be fair if, for this, we gave all the credit to mobile apps. Innovation in automotive industry took a new turn as integrating the sector with IoT and Artificial Intelligence became possible. Apart from many of its uses in physical applications like self-driving systems and sensors, artificial intelligence has benefitted supply chain as well in the automotive industry. But then again, the base for all these intelligent technologies is mobile apps, for now.

In the coming days, we can expect a lot to change in the automotive industry with constantly evolving digital trends. And a lot of these changes are being anticipated to come from apps industry. But then to assume that mobile apps have secured an immovable position in the market would be wrong up to an extent, as it is only a matter of time that more advanced future technologies would change the way automotive industry consumes digital services i.e through mobile apps.

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Everything you need to know about VR Technology



What if we told you that you could see Eiffel Tower and come back in a moment, without even spending a penny? That you could stand in the middle of World War II in 1945, without taking a bullet? You would probably mock it off, unless you are either a French war veteran who was there in the World War 2 or someone who knows what VR technology is.

Intrigued, aren’t you? Keep reading.

What is VR Technology?

VR stands for Virtual Reality, which is pretty much self-explanatory in itself. With the help of VR technology, one can create a virtual environment with the help of latest software and hardware technologies. In Virtual Reality, a person generally uses a head-mounted equipment with audio output and hand controller to perceive and interact with the virtual environment. The virtual environment is nothing but a 3D, computer-generated space, which changes or reacts to the person’s responses, if needed. It can experienced on a laptop as well, and recently thanks to mobile app development companies, VR can now be experienced on your phone screen as well.

Initially, VR technology was exclusively available for R&D, Aerospace Exploration, and Remote Explorations, but in the past few years it has been released for the digital world, hence, for the general public as well.

Types of Virtual Reality

Based on one’s level of participation and interaction in the virtual environment, Virtual Reality is of three types:

  1. Non-immersive

If you are even a little bit of gamer, you must have heard of Nintendo’s Wii Controller; yes, that is an example of non-immersive virtual reality. Typically, non-immersive reality does not involve anything more than handheld controllers. In other cases, you may interact with keyboards, joysticks, trackballs and similar stuff.

The graphics quality of non-immersive VR is minimal and hence, it is not too expensive and is easily available.

  1. Semi-immersive

The underlying technology in semi-immersive VR seems similar to that used in non-immersive VR; except it is not. Few of visible differences between immersive and semi-immersive VR are that in non-immersive VR, display is small as compared to the huge display used in a semi-immersive one. Also, the quality of graphics in semi-immersive is much better as compared to non-immersive VR. However, some of the major differences between the two are: use of shutter glass and projectors.

The purpose of using projector in this type of VR is to create a huge projection of the virtual environment. And then the shutter glass that the person wears enables him to perceive depth in the picture, making a 3D-effect come alive.

Semi-immersive VR experiences are far better than the basic one; hence, a higher price to pay. Semi-immersive VR is costly to wield because of the high-quality projection equipment required. At present, semi-immersive VR systems have almost extinct, considering its use among the general public, because people have a discovered a better and unbelievably cheaper option to experience the real potential of VR, which is in fully-immersive VR.

  1. Fully-immersive


Fully-immersive VR systems are probably the first widely accepted form of VR, for two reasons: first, they are affordable and easily available. Second, they blow your mind.

In fully-immersive VR systems, you usually have these small, head-mounted devices, with an incredible potential of projecting surreal imageries. What you wear is called a Head-Mounted Display (HMD), which is basically two monitors with adjusted focal length and depth perception, placed right in front of your eyes. For the best fully-immersive VR experience, one can use CRT-HMD for ultra-high resolutions with refined details.

The expansion of fully-immersive VR happened somewhere 2013, when major mobile manufacturing companies started distributing VR gears in typically their flagship smartphones. Back then, Google and Samsung were amongst the most popular mobile makers that distributed VR.

As of today, we have Google Play Store swarming with apps released by the top mobile app development companies, games and simulators that offer advanced VR experience through virtual environments that offer a person, the capability to interact with their surroundings in a completely natural way. Not only that, VR is currently being used in almost every large sector, such as education, transport, military, gaming, entertainment and many more.

Most popular VR gears

Among the many available in the market, only the high-end VR gears can guarantee the type of VR experience we are talking about. So if you are planning to buy one, choose one among these:

  1. Oculus Rift

Released in 2016, Oculus Rift has been one of the most anticipated VR headsets ever. Backed by Facebook, it got the much needed mass reach even before Palmer Luckey – the founder of Oculus VR announced its official launch.

The most interesting feature in Oculus Rift is that it is a plug-n-play device that can be used with any device that supports VR technology. At present, most of the high-end laptops and gaming consoles offer VR support in their devices, and this is why, Oculus Rift has always been most popular in the gaming community.

Some of the striking features of Oculus Rift are AMOLED Display, 960 x 1080 pixels per eye, Xbox integration 3D Audio Spatialisation, Touch Controller and a dedicated user experience.

  1. Google Daydream

One of the cheaper options especially built for mobile phones, Google Daydream took the market by storm when it was launched in the winter of 2016. Mobile app developers also seized this opportunity to build amazing apps with VR support. The only issues with Google Daydream is that it was launched only for a limited number of phones, but that is changing. Google later extended support to Samsung’s flagship phones as well, which immediately resulted in increased sales of Google Daydream, as Samsung phones are one of the highest selling mobile phones in the world.

Is the VR Market growing?

We believe figures speak better than words, and here is what the figures (derived from say.

VR Technology Growth Chart

Clearly, from what we see in the graph, VR market is set to grow at a blistering pace. Consequently, the usage of VR technology in every sector practising it, would grow manifold.


Despite all the buzz for the growth in VR market, something that we are being ignorant of is the fact that these devices are quite expensive and in the future, if we want an even better experience, we may be looking at even pricier devices which may spoil the entire concept of affordable technology that we are cumulatively aiming for. But then, what do we know!

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How Mobile Apps are disrupting Traditional Education



There is no doubt in the fact that practice of traditional ways in the education sector has helped us build a stronghold that we are proud about. But just like everything has to undergo changes in order to evolve into something bigger, education sector is well on its way to evolve into a comprehensive system that is much more relevant in the present scenario. In fact, we already have digital advancements in the field of education, such as e-learning, digital classrooms, e-books and much more.

However, something that has emerged as the cornerstone of modern education is the use of mobile apps in education sector. Most of the schools today use a mobile app as a consolidated solution for attendance, teaching and everything in between. Among the many uses of mobile app in the education sector, here are the major ones:

Tracking Progress

More than the success and failure of a student in exams, it is the consistent progress that matters. Earlier, the only way to learn about your child’s strengths and weaknesses was by their grades, which said nothing about the specific topics your child might be lacking skills at. With the introduction of mobile apps that let you know about the topics a student is weak at, parents can track their child’s progress in real-time and help them with specific topics they are weak at.

Educational Games


The definitions of education and entertainment have been polar in nature, until mobile apps showed the way as to how a child can play and learn at the same time. At present, Google Play store is swarming with great alphabet-based, number-based and many other types of games through which children can learn the basic of education without breaking a sweat. Other than the outright educational games, kids can also engage in DIY tasks to learn on their own. DIY has always been known as one of the best ways to make a child learn on its own through practical experience.

Paperless Education

Most of the schools have adopted paperless methods of teaching, with the help of e-curriculum and e-books. And why wouldn’t they move on? Not only paperless education is less cumbersome, more efficient and easier to comprehend; it teaches students the practical significance of sustainability that we have been learning for ages.

To replace the bookish ways, mobile app development companies have successfully capsulated everything into simple mobile apps with defined sections, chapters, notes, test series, topic-based tests and much more.

Freedom to learn

Mobile apps have given children the freedom to learn when they want to. Unlike schools, they are available 24×7, 365 days and can be used anytime to learn just about anything. Also, with the help of mobile apps, you don’t have to belong to a class or stream to learn about something specific. You could be learning Quantum Physics in 3rd standard; not having to rely on a teacher or set of books.

Apps like BYJU, Unacademy are some the most popular apps that have changed the way people used to see education. Anyone from any age group can register themselves on the app, access the vast educational database and pick any topic they want to learn about. The apps also send out custom notifications as per user’s study behaviour, making sure that the person never misses out on information he actively seeks.

Better interaction with students

Since mobile apps have joined the mainstream methods of teaching, teachers do not have to worry about focusing on each child separately. Children can catch up with what the teacher is talking about, on a mobile app, in real-time. Students can also register their queries on the app itself. According to survey, the students that usually hesitate in raising a query in the middle of classroom, participated actively during the doubt sessions in the mobile app.

Better Management for School

Mobile apps have become an important tool in various management operations. Keeping a track of enrolled students, keeping up with the school calendar, daily attendances and many other operations are being taken care of with the help of mobile applications. Also, distributing notes, reading material, e-books and many other operations are carried out on a mobile app.


The use of mobile app in education sector has truly caused a disruption in the existing system. New and better ways of improving the education system can be seen popping up in some or the other corner of the world. However, the major concern in using mobile apps in teaching is that, in a way, we are exposing our too much to the digital world, which at some point may become addictive. To keep things in balance, we still the teacher and parents to provide a controlled environment for the children to learn.

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Does your App need a Website



Lately, we have seen numerous changes in the digital trends, and one of the most radical ones is widespread acceptance of mobile apps as a substitute for websites. The dilemma has pretty much ended and ball is clearly in the court of apps. The popularity of mobile apps caught pace when people were ready to move on from something as unhandy as a collection of hundreds of pages that are hard to shuffle through for a particular piece of information. Although neither did most of the mobile apps table a source of information and rather focused on functionality, the idea of mobile apps was successful enough to carry masses away from websites.

But today, what we face is an abundance of mobile apps in the app market, with no trustworthy sources and subliminal to nil utility. Mobile app developers are focusing mainly on building these apps that have no background, no traceability and most importantly, no credibility at all. And they wonder what’s wrong with their strategy. This brings them back to square one, only to realise users would always prefer products that have a background or at least something to back up the good talk; in this case, a website.

So without further ado, let’s take a look at why we would always need a website for our mobile app:

Websites talk in Detail

It is true that customers want something that provides a seamless solution and works like a charm, and apps do have that factor. However, sometimes, just for the heck of it, they would want to know about your business, what’s your mission and vision, and what your business is up to. You can’t stuff all this information in an app or you would be ruining the flavour of it i.e compactness. This is why you need a website.

Websites are Trustworthy

By allowing customers to gain insights on your business, you build a credible ecosystem for your business where they can interact with components of your business, explore your portfolio, check out your services and much more. In other words, your business through the spectacles of a website, looks more real.

More Content = Better SEO

As per YoastSEO guidelines, inserting keywords uniformly and sensibly in the content is good for SEO purpose. The content should not be too short but neither too long, and shall roughly follow 1 to 2.5% keyword density standard. An app is a good choice, but it is quite apparent how it is ousted when it comes to digital marketing through Search Engine Optimized content.

Better Customer Interaction


Website is such a wide platform for customer interaction. You could leverage a website to communicate with your customers through email, direct customer chats or simply get to know prospective customers through forms. These days around, use of chatbots in websites is quite a trend among businesses, but not much in case of mobile apps because including chatbots in app development stack would considerably increase the cost of application.

Modifying the Website is Easy

Updating, editing or adding new content directly to your app on a daily basis is a little difficult; especially for a non-technical person. Also, adding a screen to your app for new content every now & then, would cost you quite a handsome amount in the long run. Websites, on the other hand, mostly use WordPress, which allows easy modifications in the website. With WordPress, creating an all new page for a new feature or information is light years away from rocket science.

Lead Generation

The most appropriate way of generating leads on digital platform is through a website. Although mobile apps as well can generate leads, the outcome is insignificant because integrating CRM system with an app is a complex process. Also, according to a survey, customers fill 70% more lead forms on websites, as compared to mobile apps.

The Summation:

Although consumers are used to mobile apps to an extent that they almost never reach out for websites, the fact that a website can help an app anchor itself in the market, stays. However, in no way we are trying to implement that website is better than app or vice versa, rather we believe that both the digital tools can be used in synergy to create the maximum impact , and hence, maximum output.

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Why Developers are super-excited about iOS 11?

why developers are super excited about ios-300


With yet another phenomenal launch of the 11th major OS upgrade, Apple has once again raised the bar for its competitors. And the effortless way in which Apple does it, makes releasing an OS look like a cakewalk. But then that’s only because there is years of intensive R&D involved that places them in a comfortable position, every single time they launch something new.

This time, it is iOS 11, ready to bear the torch of Apple’s legacy with its exclusive features that allows developers to usher into a new digital era founded by Apple itself. So what is it about iOS 11 that the iPhone app developers can’t wait to get their hands on? Let’s find out:

New Horizons in Machine Learning

Apple has always been on the innovative front, and as expected, it has now extended its probe into Machine Learning, which is currently one of the hottest topics among developers, with Core Machine Learning, or simply, Core ML. It primarily allows one to integrate latest ML models with existing app frameworks. Having built upon low-level technologies, Core ML harnesses hardware capabilities in an even better way to unleash the greatest iOS potential ever.

Core ML enables developers to explore domain-specific frameworks and functionality. With the help of it, developers can now work in areas of intelligence such as Image Analytics, Intelligent NLP utilities and much more.

Some of the most noticeable applications of Core ML would be in facial recognition, location-based suggestions, in-chat functions etc.

Enhanced Resolution equals Enhanced UX

iOS 11 supports the highest-ever resolution in an iPhone i.e 2436 x 1125 pixels, enabling the developers to come up with greatest UX ever. SuperRetina display as well has broken the barriers in display technology. With Super Retina Display, developers can explore the true potential of GPU. In a nutshell, better resolution means better apps, better functionality, breathtakingly graphics and overall, the best UX design.

Augmented Reality of the Highest Order


The first-ever demo of Augmented Reality proved to be ‘The Milestone’ in the world of technology. With Apple revealing ARKit in the iOS 11 package, it has redefined Augmented Reality in the truest sense.

App developers have particularly been waiting for this move from Apple because it grants them the power to explore areas like Handheld AR devices, Navigation, Virtual sightseeing, Gaming and many more we are yet to imagine.

With ARKit, developers would be able to innovate technologies using TrueDepth Camera with sub-areas like real-time animated graphics via face tracking, intelligent camera functions, and advanced facial mapping powered by an exclusive built-in engine for the purpose.

The most trending application of ARKit for the developers as well as users is Visual Odometry, which lets the camera analyse its surroundings in real-time and co-ordinate it with Core Motion Data, to build an interactive virtual world.

Better Voice Functions

With the iOS 11, iPhone app developers can now create voice-based applications with better accuracy and complete control. Also the voice commands for Siri in iOS 11 are improved and more than that in the previous version. Translation ability has also been added to Siri’s list of features with which developers can introduce voice functions in their apps and might even integrate the previous app versions with voice capabilities of the new iOS 11.

Siri, in iOS 11, has also been instilled with a better AI logic that equips it with the ability of performing more tasks compared to iOS 10. However, some of the functions that the developers have been asking for, have been left untouched in the iOS 11 as well, because Apple is still not sure about integrating with 3rd party apps.

Another significant development that Apple has introduced in iOS 11 is the integration with wearables and HomePod.

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Here’s what you should know about Android Oreo



It is that time of the year again, when Google launches its new Android OS upgrade and the whole market goes berserk in no time. To say the least, Google has always been giving tough competition to everyone out there. In less than a decade, Android wiped off almost everyone in the market and now the only competitor is has is Apple, as recently, Nokia as well turned to Android.

So what is it about Android that has kept it in the race while others came and went?

The answer is: Delivering a fresh user-experience with every upgrade.

And this time, it is here with its latest upgrade that goes by the name ‘Android Oreo’. Now according to Google, Android Oreo could be the sweetest android experience for more than a billion of its users. Here are the top features in Android Oreo that you should know about.

Smart Background Data Limitations

If you are always on-the-go and an android user, you know what a blow background data is to your mobile data. Previously, Google did make some provisions to restrict background data, but at the cost of losing absolute functionality in some cases. As a result, you just had to sit there and take it.

But with Android Oreo, Google has finally solved this issue by introducing a smart background data logic that automatically turns off the background data without interfering with the functionality at all.

Notifications Dots

Forget about missing an important notification. In fact, forget about missing any notification; important or not. With notifications dot, Android Oreo has made sure you will never miss a notification, until you decide to ignore it.

This feature displays a small dot over an app if the app has an unchecked notification. While some people may enjoy this feature; it may bugger

This is one great feature; except that it would just ‘be there’ even if you try to ignore it.

Complete Control on Notifications

If you recall, previous android versions such as Lollipop, Nougat, and Marshmallow, did not allow you to decide the priority level for notifications of a specific app. All in all, it was not under your control.

Android Oreo on the other hand, lets you to decide priority level for each type of notification that a particular app generates. The feature allows you to personalize your device notifications greatly.

Autofill APIs

Autofill APIs-FuGenX

Filling forms with same fields and personal information that has to be shared, is boring, sheer waste of time, and basically, no-one wants to do that. But then, as most of the businesses and AI channels rely on data collected through forms.

In Android Oreo, Google has played quite smartly, making the use of already existing ‘Auto-fill’ feature and applying it to extract your personal data from your Google account to use it for automated form-filling.

Despite Low Internal Storage, Apps Update

Not allowing the users to utilize the internal storage during shortage of the same has been very annoying to some of the Android users. And for good or bad, this issue has been addressed in Android Oreo, by allowing an android phone to fully utilize its internal storage.

Picture in Picture

Noticeably, one of the most captivating feature in Android Oreo is Picture in Picture. After all, Android was introduced to let work, fun and everything in between.

With Picture in Picture, you can watch a video in a small window and send email or make a call, simultaneously.

With the introduction of Autofill APIs in Android Oreo, Google has taken another big step to encourage businesses to utilize digital platform for better smart marketing and sales techniques. Artificial Intelligence companies USA have already adapted to the digital culture powered by Google, as the data collected through the forms is used to serve the customers according to their preferences. In a nutshell, at present, a lot revolves around Android and users need to learn how to tap its benefits.

So, if you need a mobile app development company to design, for your business, an app that goes flawlessly with Android Oreo and all the previous versions, reach us at FuGenX by filling this form or simply drop a mail at