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Applications of Mobile App Development in Automotive Industry

Applications-of-Mobile-App-Development-in-Automotive-Industry

“The industry that was once meant to drive things, in now being driven by digital”.

Yes we are talking about Automotive Industry that is completely in the awe of digital technologies at present. And to say the least, mobile apps are one of the leading factors among all formats of digital that have affected the automotive sector for all the good reasons. Although there are other advancements in the automotive sector as well like Internet of Things, Location-based suggestions, and more, the base these budding technologies use to render the benefits to mankind is mobile apps. In case, you are not aware, which is perfectly fine, of how the automotive industry is harnessing the power of mobile apps, here is an eye-opener for you.

Purchase

Automotive sector is aware of the mass reach mobile apps can attain in a short period of time, if marketed and optimized well. With that in mind, many car manufacturers launch mobile apps on mobile application stores for pre-booking and test driving options. While some of the companies build an app exclusively for the purpose, where customers can directly talk to the dealers to fetch desired information , others collaborate with popular mobile apps to offer purchase options. For example – one can use mobile apps like Cars India, CarTrade and many more, to purchase new or used cars.

At times, when a high sales volume for a car is expected at its initial launch, automakers usually route for mobile apps for pre-booking instead of older methods like ticket or token distribution which used to involve long queues of people outside dealerships.

Preview

As per a survey conducted by AutoTrader UK, car buyers spend 60% of their time looking out and researching for cars, and 46% of them use multiple devices to search for information. All in all, people surf the web a lot to find their dream car. In the past few years, we have seen mobile app development companies build apps like Car Wale, Instamotor, TrueCar etc. that have gained substantial recognition in the automotive industry as important marketing partners.

With the help of these apps users can get price quotes (on-road and ex-showroom) and also find a list of features to help them make informed choice while buying a car. Smart enough to comprehend the need of the market, these apps also include user reviews to help others know about the real-life shortcomings and strengths of a vehicle. And now-a-days, some apps even publish review-videos that are even simple to understand. Comparison tool is another feature most of these apps offer to compare among your favourite items in the wish list and narrow down to the one you find the most suitable. And when you are done finalizing that one car you want to have in your garage, these apps locate nearby dealerships to get you going in no time.

Dedicated Apps for Customers

Pitching after-sales services used to be an absolute challenge for auto manufacturers, until mobile apps development happened. Since then, it has been a smooth ride; both for the customers and the manufacturers.

Most of the major car brands found mobile apps as a means of effective communication with the customers and deliver after-sales services like insurance renewal, service & maintenance, spare parts purchase, dealership maps around the city and much more. Customers can book service session in advance, ask for emergency assistance, provide feedback on services and even read car manual in the app itself. Although the use of artificial intelligence is a relatively new concept in automotive industry, it is being adopted in quite an optimum way. For instance, the mobile app would keep a track record of previous service schedules of a particular vehicle and schedule, with customer’s permission, the next service schedule in due time.

In-built apps

The effect of mobile apps in the car industry has percolated deep enough to reach even the core of its innovations. Few years back, we used to have bulky GPS units for navigation that took a lot of space and were not even accurate enough. But with the advent of mobile apps like Google Maps, Apple Maps, Tom Tom etc. have transformed the bulky units into apps that work with great precision and are way more user-friendly in comparison. In terms of utility, there are apps in mobility sector that are gradually being adopted by car companies that want to introduce edge to their vehicle. Many apps that offer hands-free capabilities for calls, text and music are readily integrated with the car dashboard to enhance the driving experience.

Sales Volume

Applications-of-Mobile-App-Development-in-Automotive-Industry-400

Although indirectly, mobile app development companies have increased the sales volume for many automotive manufacturers in many ways. One way to see it could be – through taxi aggregators. Mobile app markets have instilled, some of the major innovators, with ideas nobody could anticipate; taxi aggregation business is one such example. Apart from the great convenience for riders, taxi aggregators like Ola, Uber, Quick Ride and more, have provided people with an employment opportunity like never before. In order to work with Ola and Uber, one needs to buy one of the cars from the prescribed list provided by the company. Since it was found in 2010, Ola has put together a fleet of more than 350,000 and Uber India, which is a subsidiary of Uber, has more than 250,000 drive-partners in India. In the figures, we can clearly see how many cars must have been bought since cab aggregators have entered the market.

Another way to see it could be that many organizations also offer share rides, where people can share a ride with a person travelling on the same route. This also has encouraged people to buy two and four-wheelers in order to make extra income on the side. One of the most popular examples of share ride cabs is Quick Ride.

Maintaining Surplus

It wouldn’t be fair if, for this, we gave all the credit to mobile apps. Innovation in automotive industry took a new turn as integrating the sector with IoT and Artificial Intelligence became possible. Apart from many of its uses in physical applications like self-driving systems and sensors, artificial intelligence has benefitted supply chain as well in the automotive industry. But then again, the base for all these intelligent technologies is mobile apps, for now.

In the coming days, we can expect a lot to change in the automotive industry with constantly evolving digital trends. And a lot of these changes are being anticipated to come from apps industry. But then to assume that mobile apps have secured an immovable position in the market would be wrong up to an extent, as it is only a matter of time that more advanced future technologies would change the way automotive industry consumes digital services i.e through mobile apps.

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