Uber’s on-demand Food Delivery Service UberEATS to Soon Start in India
Like Amazon extended its focus towards grocery delivery, on-demand travel company Uber had piloted food delivery service 3 years back and now all set to extend it to the Indian market. The taxi-aggregator is in talks with local restaurants and delivery partners to make the things live soon.
UberEATS is a dedicated app, which is accessible in 58 global locations currently, including leading Asian cities such as Tokyo, Taipei, Bangkok, and Singapore.
Allen Penn, Asia Pacific’s Head of UberEATS stated “I am incredibly excited about bringing UberEATS to India. This is a significant investment, it spans multiple cities and regions, and it has the potential to change the food industry — with the push of a button — in one of the most vibrant food cultures in the world”. Following this move by Uber, there are many mobile app development companies under the hood to develop app similar to UberEATS.
Uber’s local rival Ola had ventured off the similar service called Ola Cafe in 2015 and a year later, being failed to expand its network of restaurants, Ola reportedly shut it down.
The online food-delivery space is vibrant in India, but since its wave started in 2008, we have been able to see only a few survivors, including Zomato and Swiggy. Failing to meet delivery promise or due to inefficient technology platform, many startups packed up within few months. Failing to understand the diverse Indian food palate also became a bitter factor for many startups. Even German-based global food delivery marketplace FoodPanda couldn’t hold the pace. But Uber is likely to tackle the barriers as it has already come across Indian infrastructural conditions and is well habituated in investing in the required study.
As a first step of study, Uber is calling Indian users to choose their favorite restaurants at its blog. UberEATS is expected to first arrive in the tier 1 cities like Bangalore, Chennai, Delhi-NCR, Hyderabad, Kolkata and Mumbai. Uber blog also invites restaurant owners and delivery partners to get the insight of UberEATS. Uber is going on the same technology that powers its transportation service. “We’re excited to help everyone discover great food through the perfect pairing of amazing restaurant partners, our technology, and the Uber delivery network,” stated the blog.
UberEATS features a rotating menu that encompasses dishes from selected restaurants and claims to deliver food within 10 minutes. UberEATS started off as an on-demand meal delivery service by being powered by the Uber ride sharing app, later it turned into a standalone app to offer diversity in food.
Launched as UberFRESH in Santa Monica in 2014 as one of the first expansion products by Uber Technologies Inc, UberEATS got its current name in 2015 and expanded the service to Barcelona, Chicago, New York City and other major cities. The global expansion step the company took in September 2016, starting delivery in Dubai and Amsterdam and with plans to extend it to Johannesburg, Brussels, and 11 Asian cities.
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