Surefire Mobile App Trends in 2017
Mobile app trends are definitely something to be aware of. Whether you’re an app developer, or mobile app development company or just an app lover, app trends are something that everyone needs to know of.
Whether you’re a small business or global enterprise, with app adoption strategy in mind, it is better to know what this juggernaut world has got in the new year, and what your competitors are exercising to leverage it.
2017 will stand to be a benchmark year for mobile app, not only with something new, but also with exciting trends, in terms of technology adoption, new category app releases, and the affordability of mobile app development for small businesses. Have a look on trends.
App Adoption by Small Businesses
With consumer facing mobile apps are bringing in tangible benefits, small businesses of all verticals are encouraged to adopt mobile apps for enriching the customer experience and generating new revenue streams. In fact, it is expected that over 50% of small businesses will be looking to develop a mobile app in 2017.
It’s all about demonetization affect and the way Paytm leveraged it, when it comes to Indian market. Following the demonetization, the m-wallet concept formulated a new dimension in India’s economy. Paytm alone is seeing around 7 million transactions everyday. So there would be a large number of m-wallets creating waves in India’s payment space. Those who are in building the foundation for wallet, it is right time to stage up the product. You can let yourself check with the 5 terrific tips to creating a successful mobile wallet.
Chatbot (Artificial Intelligence and Machine Learning)
Following the Facebook CEO Mark Zuckerberg’s announcement stated now businesses are allowed to make their CRM automated on Messenger platform, at Facebook F8 developer conference in San Francisco in April last year, now businesses’ new focus is on chatbot app development. Telegram and Slack are other major players in the field who are allowing the same that Facebook does. Powered by the machine learning powered artificial intelligence, Chatbot can help businesses for building personalized, automated customer support system, and even for sales automation. How businesses can benefit from chatbot app development – few minutes read.
AR and VR
AR and VR are not very new concepts, but it got geared up when the Pokemon Go took the world by storm. AR and VR are expected to be integrated more and more into utility apps to boost the customer engagement. 2016 was the year that had seen many compelling new entries to AR and VR, including the PC-powered HTC Vive and Oculus Rift, Microsoft’s stand-alone HoloLens, the game console-driven Sony Playstation VR, and the smartphone-powered Samsung Gear VR. This year we can see reduction in devices prices, enhancements in display resolution, and entry of more affordable VR and AR players. This is where businesses are excited to leverage the tangible benefits of AR and VR. Useful read – Things to consider before developing an augmented reality app.
Android Instant Apps
Google’s new technology will allow people to use apps by running it instantly on the device without downloading and installing. Simply search, turn the app up and do its job. Instant apps are a perfect solution for a quick mobile experience.
Increased deployment in IoT apps, importance for app Security, increased sales through mobile, and augmented app revenue at $77B are the other major breakthrough changes we could be able to see this year. But the key is futuristic strategy, and strategized adoption of the available opportunities.
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