Mobile Website or Mobile App: Which Should I Choose? Strictly Beginners Guide

Which to Choose: Mobile Website or Mobile App?

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If you’re thinking to build a mobile presence for your business, one of the first considerations that will likely to dig deep into your mind is whether should I develop a mobile app or a mobile website, or both. Mobile websites and apps look similar at first-glance, and deciding between these two depends on various factors, including features you want to create, your budget, intended purpose and target audience. First let’s see key differences between mobile website and mobile app and then you’ll be able to better decide between these platforms.

Key differences between mobile website and mobile app

Both mobile websites and mobile apps are accessed on handheld devices like smartphones. A mobile website looks similar to website that comprises of browser-based HTML pages that is accessed on web browser like Google Chrome, Safari, and Mozilla Firefox, etc. Mobile websites are particularly designed for smartphones or other similar handheld devices. Mobile websites can access some mobile-specific features such as dial a phone number or location-based mapping.

On the other hand, mobile apps, also called as native apps, are directly downloaded from the play store (or any other external source) and installed on the device. The app fetches content from the internet, in similar way to a website, or it can download the content, so it allows you to access content without an internet connection.

Advantages of mobile app

• Creates brand value: Having a mobile app is a symbol of enhanced brand value. It will create an additional layer to the existing brand value your business holds. We as a mobile app development company well understand what branding potential a mobile app holds.

• Brand presence: When your app exists on their device, it will gradually create a strong brand impression on users.

• Push notifications: It is considered as a differentiating benefit of mobile app. Push notification system allows you to push messages that contain offers and special notices. But the same you can’t do with the website. Even though you opt an email facility to get it done, it can’t be fruitful like push notifications. People are less inclined to open emails.

• Utilization of device capabilities: For example, if your app is an e-commerce app and it needs to allow users to scan the barcode or take pictures, mobile app enables it. But this is not a possible case in mobile website.

• Ability to work offline: Mobile app holds the convenience of working offline, so again it is not a possible case in mobile website.

• Freedom in designing: Mobile websites rely on browser features like ‘back button’, ‘next button’ and ‘refresh button’. But mobile app don’t fall in these restrictions, instead it can utilize advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and more.

• Quick loading: If the internet connection is fast, apps can be super-fast. But this is not the same case in website.

Disadvantages of mobile app

• Comparatively expensive to develop, but worthy
• Comparatively more time-taking to develop, but worthy
• App pages can’t be shared with other users (in possible case, screenshots can be taken)

Advantages of mobile website

• Easy to market products: With the website, you can achieve ubiquitous presence in the web world.

• Compatible across devices: Website can reach users across different types of mobile devices.

• Instantly available to access: One can get access to your website from anywhere he is.

Disadvantages of mobile website

• No rich user experience: Mobile website doesn’t give rich user experience like mobile app. I experienced it personally many times before. When I needed to check my order status on amazon.in, it was a hassle and time-killing. So it left me in frustrated.

• Time-killing: As I said above, mobile website takes more time to load pages, which may spoil user experience.

• Less utilization of device functionalities: Expect “dialling a phone number” and “location-based mapping” conveniences, a mobile website doesn’t allow to utilize device features and functionalities like camera, contact list, GPS, accelerometer, and compass, etc.

When should you choose mobile website?

• If your goals are primarily related to marketing or public communications

• If you want to make your business accessible without any platform limitation (cross-platform app can be an alternative option here)

<• If you want to have a broader reach

When should you choose mobile app?

• If you want to utilize device functionalities like camera, phonebook and accelerometer, etc.

• If you want to deliver a rich user-experience
• If you want to allow users to access your content even offline
• If you want to achieve an enriched level brand value
• If your business is e-commerce business
• If you want to offer personalized mobile experience

Conclusion:

Mobile websites and mobile apps have their own pros and cons. You can choose it based on your business goals and budget. Though, mobile app can help you get higher conversions. Mobile apps offer a greater personalization and return on investment, along with multiple other tangible benefits. It is always better to decide by collaborating with an expert mobility solutions provider. If you need the same help, FuGenX can do it.

Need help to develop a mobile app?

Let FuGenX do it for you. We at FuGenX are global technology services company, specialized in Android and iOS app development.

Please reach us at info@fugenx.com or fill up the form to share your requirement.

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