FuGenX Blog

Native and Cross-platform App: Which is Better?

Which to Choose: Native App or Cross-platform App?

Native and Cross-platform App: Which is Better?


Things obviously go in dilemma when you need to choose between native and cross-platform. You’ll think about cost, sometime your head digs deep into user experience the app will deliver. So it is always a need of guide for choosing the right mobile platform when you need to develop a mobile app. Nowadays cross-platform mobile apps are increasingly popular because of its cost-effectiveness and quick-to market conveniences. But when it comes to user-experience, native apps rise above the choices.

If you’re expecting a real guide that helps you take a decision between native app and cross-platform, then this guide is for you. Let us provide.

What is native app?

Native app, commonly called as mobile app, is directly downloaded from the app store and installed on your device. But this app is developed for each platform separately. The platform can be iOS, Android, or Windows.

What is cross-platform app?

Cross-platform apps are downloaded and installed same like native app. But it is developed for multiple platforms like iOS, Android, Windows, where the same code base is used for all platforms. It doesn’t make any difference in users’ point of view, they simply download the app and even they can’t easily recognize whether it is native or cross-platform app, in fact, they don’t need it. But it makes difference in developers’ point of view. Cross-platform apps are developed using Ionic, Xamarin, PhoneGap, Sencha or other popular cross-platform app development platforms.

Benefits of native app

• Native app lets you deliver a rich user experience
• You can well utilize platform abilities, like 3D touch on the latest iPhones
• More efficient functionality building
• Supportive to synchronize or make your app cooperative with other devices (with Mac or iPad in case of iPhone app)
• Code runs faster
• New features can be integrated more quickly and easily
• If things go wrong in the development, you can get a tool from the platform (iOS or Android) end to solve the issue

Benefits of cross-platform app

• Comparatively less expensive to develop
• Well supports quick-to-market desire
• Code is written once and customized for other platforms, which makes functionality testing more straightforward as well as cheaper
• Offers a single business logic in the code which lessens the number of bugs when you build an app for 2+ platforms

Also read: which to choose first: iOS or Android?

When should you choose native app?

• When you want to offer a rich user experience
• When you’ve a sufficient budget
• When you have an enough time to develop an app for multiple platforms separately

When should you choose cross-platform app?

When should you choose cross-platform app

• When your budget is limited
• When you need to launch app simultaneously on all platforms
• When you need to deploy app quickly
• If your app is a game

Also read: which to choose: native app or hybrid app?


I think now you got a clear idea about native and cross-platform app development. If you feel you still need more help, you can get in touch with us. We are a six time Deloitte award-winning global technology services company, specialized in Android and iOS app development.

To take a perfect decision between native and cross-platform, please reach us at info@fugenx.com or fill up the form now.

You will get free quote first, great service next.

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Step-by-Step Guide to Make Money from Android App

Step-by-Step Guide to Make Money from Your Free Android App through AdMob In-App Advertising

Step-by-Step Guide to Make Money from Your Free Android App through AdMob In-App Advertising


In our one of the previous articles, we gave a set of ideas about making money from a free mobile app, where we highlighted the type of monetization strategies you can build and the type of adds you can prefer. In this article, we’re bringing you a step by step guide to make money from your free Android app through AdMob in-app advertising, so it applies even you’ve a product-oriented app or service-oriented app, or just a game. Whether your app mimics OLX or any news app, the guide we’re providing will help you understand the current ad-based app monetization trends and make the maximum out of your Android app.

Register to AdMob

AdMob is the official ad platform for Android apps. It allows mobile app developers (or owners) to monetize their applications by enabling in-app advertising. It also provides them intelligent insights through Google Analytics.

AdMob is even available for iOS platform, with support for Unity and Cocos gaming engines.

In order to add your Android app to AdMob, follow the following steps:

(Note: Before adding the app to AdMob, make sure you’ve published your app to the Android Market. The publishing can be done at market.android.com/publish)

1. Visit the AdMob website at admob.com. Sign in using your Google credentials.
2. Click the “Add your first app” button.
3. Click the “Android App” button.
4. Enter the app information that you got from the Android Market, including the Market URL for the app, its name and description. Click “continue” after entering the details.
5. Copy the code provided by AdMob and paste it into your Android app’s source code. Re-publish your app in to the Android Market. Users who download your app or update the existing app will be shown ads. You’ll start earning money depending on the number of app downloads happen through your app or the number of impressions.

Tips to Make Maximum Money from In-App Advertising

1. Attract users: Unless until you don’t have a sufficient number of downloads, you can’t expect your app to draw more. You have to market your app well, through blog articles, app review sites, social media or through ASO (App Store Optimization).

2. Engage users through push notifications: Push notification is one of the best ways to make users regularly check what is hot in the app. So, push attractive notifications in regular intervals to get them hooked to the app.

3. Attractive UI and content: Compelling UI and content is one of the key factors that attract advertisers to choose your app over others.

Attractive UI and content-FuGenX

4. Use the right ad formats: Banner ads can showcase complete details of the ad, but in users viewpoint, it is not a pleasing way. Instead, set ad formats which are well embedded within the content or less occupy the screen space, such as videos and full-screen interstitials that appear during the natural breaks immediately after the completion of a game level or completion of the task (in case of photo editing app or similar app).


In the app world, a majority of apps are relied on in-app advertising for revenue. So if you set right strategies, you’ll definitely have possibilities to build an app that is worth of millions.

Need help to build a money-making app? Reach us at info@fugenx.com or fill up the form.

Get free quote first, great service next. We at FuGenX are a 6 time Deloitte award-wining global technology services company, specialized in iOS and Android app development.

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Machine Learning Can Help Businesses Better Target Customers! Really? Yes, Really.

How Businesses Can Better Target Customers By Leveraging Machine Learning?

Machine Learning Can Help Businesses Better Target Customers! Really? Yes, Really.


Machine learning is today news of much buzz. Recently Google collaborated with VCs to host its own machine learning startup competition. Tech giants, including Facebook and Google are much more enthusiastic to build products based on machine learning to achieve better customer engagement and improved productivity. Meanwhile, machine learning unlocked a result-driven platform for marketing departments to discover newer ways to better build their advertising and branding campaigns. So not just Google and Facebook, all sorts of tech companies, including newly born mobile app development companies are much more focused on building machine-learning-powered app solutions.

If you’re looking the same, I hope this article will help you well. The article will give you an insight into how machine learning can improve digital ad campaigns you run and will give you a better idea on targeting audiences without putting a rock-breaking effort.

First let’s know what is machine learning in short:

What is Machine Learning

According to Wikipedia definition, machine learning is the subfield of computer science that gives computers the ability to learn a task without it being explicitly programmed. Being improved from the study of pattern recognition and computational learning theory in artificial intelligence, machine learning explores the study and construction of algorithms that can learn from and make predictions on data. In simple words, machine learning is a way to improve the quality of solutions by finding and studying recent patterns.

It helps to understand the loopholes in the current process, understand the competency of a module and create new rules to make it better.

In online marketing, finalizing target customers and understanding their actual needs and requirements is key to achieve a competitive advantage and increase revenue. In fact, machine learning experts help to identify buying habits of customers, eventually which helps marketers push personalized offers to their potential customers based on their buying habits.

Machine learning helps to well understand customers buying behaviour, whether it is on web or on app. The learning capability the program holds evolves with the experiences it goes over. It can help marketers study searchers’ intent. And with the data it provided, marketers can better understand customers’ personalized needs and their can link it to their offerings.

Machine-learning-backed artificial intelligence technology helps users get specific product/service by just making predictions or linking recent patterns they have come through.

Today the benefits of machine learning are spreading in a wider angle, beyond helping businesses establish a close relation with customers and increase the sales volume by recommending products/services based on previous purchases or buying history. Thus, the task of delivering streamlined and hassle-free online shopping experience will become easier for them.


If you’re in the deed of improving sales and customer experience, you can check into machine-learning-powered technologies like artificial intelligence. AI is still in nurturing stage, so if you now start to build it, soon you will be able to achieve a first-mover advantage.

To get more insights on AI trends from FuGenX end, reach us at info@fugenx.com.

If you’re thinking to build a mobile app solution, talk to our app experts at info@fugenx.com. We serve businesses on iOS and Android app development and other trending tech services.

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Terrific Security Testing Must for Your App, Why?

Terrific Security Testing Must for Your App, Why?

Security Testing: Your Application Needs it Terrifically, Why?



We feel the recent announcement of Yahoo about security breach of its users accounts in August 2013 is the most terrible security breach the internet world has ever seen. Around 1 billion accounts were affected, which was 100% increase from the security breach that Yahoo itself had faced in September 2014. Since 2013, Yahoo has been in news mostly for disasters, expect its buy by Verizon announced in July 2016.

These hackings allowed hackers to steal information like names, email addresses, telephone numbers, encrypted or unencrypted security questions and answers, dates of birth, and encrypted passwords. According to security experts, these info may be used by hackers as a gateway to steal more sensitive info. So it is the time the enterprises should strongly be against the red alert to be at the safer side of the internet world. It is responsibility of both asset owners and service providers like mobile app development companies or web app development companies to make sure their product is shielded against all possible attacks.

What makes data to be stolen?

If we take Yahoo as an example, 1 billion accounts’ data was unencrypted. The lack of essential security mechanisms and flaws in the existing security systems made the things even easier for hackers.

Why is security testing crucial?

Today web network is more complex and extensive than ever before. So security is crucial for all areas of the computer and internet world. The key objective behind the utmost security measures the companies need take is to ensure that the organization data, including users’ as well as operations’ data, are accessed in an authorized manner, not by any unauthorized or deceiving manner.

Does your app pass through the following parameters?


Does your app pass through the following parameters


Authentication – confirms user identity, and product and programs’ authenticity
Confidentiality – ensures revealing the information to only authorized users
Authorization – Checks the user who is trying to get access is authorized user or not
Integrity – protection against manipulation/modification under all circumstances.
Availability – checks the availability of information for the authorized user

How is testing performed?

The testing process is performed under controlled environment, by testing professionals, to identify probable loopholes that attackers can use as a gateway to gain unauthorized access to application. A commonly used testing approach, penetration testing, is performed once the app is ready.

Did your app adhere to these common approaches and techniques of security testing?

Brute-force attack – it secures app against repeated login tried by hackers using unethical tricks, by installing account suspension mechanisms which block or suspend the account

Access to application – it is done through roles and rights management

SQL Injection and XSS – it secures app from being manipulated by defining the maximum length of password input fields

Data protection – it allows even authorized users not to go beyond their data

The community of security testing standard called Open Web Application Security Project (OWASP) has created a guide through a set of articles that provides tips to perform efficient application testing. The guide focuses on manual inspections and reviews of applications, threat modelling, code review, and penetration testing.


Security testing is vital for any application to be done, as that is required to avoid possible damages in multiple parameters of the application. Both web assets, websites and web applications, as well as mobile applications are victims of hacking now a days in all areas of the internet world. In case if the app or website is affected, it affects overall operations of the enterprise.

Need end-to-end app development solution or just app testing?

Let us know. Let us help you. We are a Deloitte award-winning global technology services company, specialized in iOS and Android app development and testing.

Get free quote first, great service next. Reach us at info@fugenx.com or fill up the form now.

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3 Qualities of App That Make Any App Successful

3 Qualities of App That Make Any App Successful

How to build better apps with upcoming iOS 10.3

How to build better apps with upcoming iOS 10.3